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SEO insights, technical guides, and industry analysis from Dmytro Verzhykovskyi. 14+ years of hands-on experience distilled into practical, actionable advice.

  • Industry SEO

    Furniture-specific SEO strategy from building Solomia Home from zero to global visibility. Visual search, product schema, showroom SEO.

  • SEO Strategy

    Data-driven SEO timelines based on 14 years of managing campaigns. Breakdowns by industry, competition level, and starting point.

  • GEO / AI Search

    AI Overviews appear on 50%+ of searches. What this means for local businesses and how to optimize for AI-generated results.

  • Local SEO

    Seven common causes of Google Maps ranking drops with diagnostic steps and fix timelines for each. Based on real client recoveries.

  • Hiring

    Practical vetting questions that expose bad agencies. Written from the perspective of someone who competes against them.

  • Industry Analysis

    What cheap SEO providers actually deliver, the damage they cause, and what recovery costs. Based on auditing dozens of affected sites.

  • Technical SEO

    The 15 technical SEO issues that appear on nearly every site I audit. Each with impact assessment and fix instructions.

  • Industry SEO

    Enterprise SEO strategy for fintech companies covering compliance, technical requirements, content architecture, and entity optimization.

  • SEO Strategy

    90.63% of content gets zero traffic from Google. A data-driven breakdown of why SEO fails and a 4-phase action plan to fix it.

  • Industry Analysis

    Why ranking guarantees are impossible, what ethical SEO providers commit to, and red flags that indicate a scam provider.

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