Blog
SEO insights, technical guides, and industry analysis from Dmytro Verzhykovskyi 12+ years of hands-on experience distilled into practical, actionable advice.
- Original Research
Every congregation in Orange County counted: 1,065 on record, 557 with no website. City-by-city and tradition-by-tradition, against the national figure.
- Industry SEO
Furniture-specific SEO strategy from building Solomia Home from zero to global visibility. Visual search, product schema, showroom SEO.
- SEO Strategy
Data-driven SEO timelines based on 12+ years of managing campaigns. Breakdowns by industry, competition level, and starting point.
- GEO / AI Search
AI Overviews appear on 50%+ of searches. What this means for local businesses and how to optimize for AI-generated results.
- Local SEO
Seven common causes of Google Maps ranking drops with diagnostic steps and fix timelines for each. Based on real client recoveries.
- Hiring
Practical vetting questions that expose bad agencies. Written from the perspective of someone who competes against them.
- Industry Analysis
What cheap SEO providers actually deliver, the damage they cause, and what recovery costs. Based on auditing dozens of affected sites.
- Technical SEO
The 15 technical SEO issues that appear on nearly every site I audit. Each with impact assessment and fix instructions.
- Industry SEO
Enterprise SEO strategy for fintech companies covering compliance, technical requirements, content architecture, and entity optimization.
- SEO Strategy
90.63% of content gets zero traffic from Google. A data-driven breakdown of why SEO fails and a 4-phase action plan to fix it.
- Industry Analysis
Why ranking guarantees are impossible, what ethical SEO providers commit to, and red flags that indicate a scam provider.
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Frequently asked questions
Are the guides tailored to my website?
They provide general guidance and examples. A proposal for your site needs its own context.
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Use the contact page and include the website and the outcome you want to improve.