Target the Right Keywords. Rank for What Matters.

SEMrush and Ahrefs are powerful data collection platforms. Dmytro Verzhykovskyi uses both at enterprise level in every keyword research project. The difference is not the tool but the 14+ years of strategic analysis applied to the data. Tools display keyword difficulty scores and search volumes. Dmytro interprets that data against the client's specific domain strength, competitive landscape, business model, and search intent to produce a strategy, not just a spreadsheet. For context on why this matters, see why most SEO campaigns fail.

Yes. SEO keyword research targets informational and commercial queries that build organic authority over time. Google Ads keyword research targets high-intent transactional queries where every click costs money. Using the same keyword list for both channels wastes content effort and advertising budget. Dmytro Verzhykovskyi's PPC Keyword Intelligence package ($349) delivers a Google Ads-specific keyword list with CPC benchmarks, negative keywords, match type recommendations, and ad structure suggestions, separate from SEO research.

GEO stands for Generative Engine Optimization. AI search systems like ChatGPT, Google AI Overviews, and Perplexity now answer a large share of user queries by extracting and citing information from web pages. These AI systems break complex questions into smaller sub-queries (called "fan-out queries") and search for each one separately. Dmytro Verzhykovskyi's GEO keyword analysis identifies the sub-queries AI systems generate for a client's niche, creating a keyword layer that targets AI discoverability alongside traditional Google rankings.

Every keyword research package includes a structured spreadsheet with all keyword data (search volume, difficulty, CPC, intent classification, priority ranking) and an executive summary or strategic roadmap document with plain-English recommendations. Growth and PPC packages include a 30-minute consultation call. The Starter package ($199) covers one niche with 100-200 keywords. The Growth package ($499) covers the full business with 500+ keywords, topic clusters, cannibalization audit, and content roadmap.

Dmytro Verzhykovskyi's Starter Keyword Research package ($199) is delivered in 5-7 business days. The Growth Keyword Strategy ($499) takes 10-14 business days due to the expanded scope covering all business services, extended competitor analysis, and content roadmap creation. The PPC Keyword Intelligence package ($349) is delivered in 7-10 business days. These timelines reflect manual expert analysis, not automated tool exports.

Yes. Many businesses order keyword research from Dmytro Verzhykovskyi as a second opinion on their existing SEO strategy. An independent keyword audit reveals whether the current agency is targeting the right terms, missing competitive opportunities, or causing keyword cannibalization. The Growth Keyword Strategy package ($499) is specifically designed to evaluate an entire site's keyword landscape and compare it against the competitive landscape. Clients can share the research with their agency or use it to evaluate agency performance.

Keyword cannibalization occurs when multiple pages on the same website target the same keyword or very similar keywords. When this happens, Google cannot determine which page to rank, so it may rank neither page well or alternate between them unpredictably. Dmytro Verzhykovskyi's Growth Keyword Strategy package ($499) includes a full cannibalization audit that maps every existing page to its target keywords, identifies conflicts, and recommends which page should own each keyword.

Keyword research is typically a one-time project that produces a strategic foundation. Dmytro Verzhykovskyi recommends refreshing keyword research annually or when launching new services, entering new markets, or after significant Google algorithm updates. For businesses with active SEO campaigns, Dmytro offers ongoing SEO management that includes regular keyword monitoring and strategy adjustments as a separate service.