Avg. Wasted Spend
20-40%
of most ad budgetsburned on irrelevant clicks
Google Ads Certified expert manages your campaigns personally for a flat monthly fee. No percentage of spend. No contracts. You own your account. Starting at $799/month.
Avg. Wasted Spend
20-40%
of most ad budgetsburned on irrelevant clicks
Fee Structure
Flat
Not % of spendClient Retention
100%
Month-to-monthOptimization Cycle
Weekly
Not monthlyAgencies optimize monthly. Dmytro optimizes weekly.
The average Google Ads account wastes a significant portion of its budget on irrelevant search terms, poor match types, missing negative keywords, and broken conversion tracking. Businesses spending $1,000-$10,000/month on Google Ads often cannot identify which keywords produce leads and which produce nothing but clicks that cost money.
Without active negative keyword management, Google Ads show for irrelevant searches. A personal injury lawyer pays $30-$50 per click for people searching "lawyer salary." A plumber running local ads pays $15 per click for "plumbing DIY." These clicks cost money and convert at 0%. Dmytro Verzhykovskyi eliminates this waste weekly by reviewing every search term.
Example wasted clicks per month:
Agencies charging 15-20% of ad spend earn more when the client spends more, regardless of results. A $10,000/month budget generates $1,500-$2,000/month in agency fees. Reducing the budget to $7,000 while maintaining results reduces the agency's revenue. Dmytro Verzhykovskyi charges flat monthly management fees, removing this conflict entirely.
On $10K/mo ad spend:
You save $700-$1,200/mo in management fees alone.
Google Ads automated bidding strategies depend on conversion data to optimize. Without accurate tracking of phone calls, form submissions, and purchases, the algorithm has no signal to learn from. Many accounts run for months with broken tracking, meaning the AI bidding system optimizes for clicks instead of customers.
A Google Ad for "emergency AC repair Irvine" that lands on a generic homepage instead of a dedicated AC repair page with a phone number converts at a fraction of its potential. Ad keywords, ad copy, and landing pages must match precisely. Most campaigns fail at this connection because the PPC manager does not control or optimize landing pages.
Conversion rate impact
Ad > Generic homepage
~2% conversion
Ad > Aligned landing page
~10% conversion
Many agencies set up campaigns in month one, enable automated bidding, and check in once a month to send a report. Effective Google Ads management requires weekly optimization: search term review, bid adjustments, ad copy A/B tests, negative keyword additions, and Quality Score improvement. Dmytro Verzhykovskyi performs weekly optimization on every managed campaign.
Dmytro Verzhykovskyi manages Google Ads campaigns with flat monthly fees, weekly optimization, verified conversion tracking, and full transparency. Every client owns their Google Ads account. As a Google Ads Certified expert with 14+ years of SEO and GEO expertise, Dmytro advises where ads are the right investment and where organic visibility is a better use of budget.
New accounts receive complete campaign setup: structure, targeting, ad copy, extensions, and bidding. Existing accounts receive full restructuring based on audit findings. Dmytro Verzhykovskyi does not inherit broken structures. He rebuilds what needs rebuilding.
Dmytro Verzhykovskyi sets up and verifies conversion tracking using Google Analytics 4, Google Tag Manager, and call tracking integration. Conversion tracking is verified before any budget is committed to campaigns. Without accurate data, automated bidding cannot optimize.
Every week, Dmytro Verzhykovskyi reviews the actual search terms that triggered ads and adds negative keywords to block irrelevant queries. This single practice eliminates 20-40% of wasted spend in most accounts.
Agencies vs. Dmytro review frequency:
Agencies
Monthly
Dmytro
Weekly
Dmytro Verzhykovskyi writes and tests 2-3 ad variations per ad group. Ad copy, keyword targeting, and landing pages are aligned so the person clicking sees exactly what they searched for. Landing page recommendations improve conversion rates.
Dmytro Verzhykovskyi selects the appropriate bidding strategy for each campaign. Automated bidding is monitored and overridden when it underperforms. Budget allocation is adjusted based on which campaigns produce the lowest cost per lead.
Monthly reports show total leads, cost per lead, total spend, and ROAS in plain English. As an SEO and GEO expert, Dmytro identifies keywords where organic or AI visibility can replace paid clicks, reducing ad spend while maintaining leads.
Dmytro Verzhykovskyi is a Google Partner and Google Ads Certified professional with 14+ years of paid search experience. Gold Winner for Best SEO Professional at the ECDMA Global Awards 2025. 100% client retention rate on month-to-month terms with flat management fees that remove the conflict of interest built into percentage-based agency pricing.
14+
Years Managing Paid Search
100%
Client Retention (No Contracts)
Gold
ECDMA 2025
Flat Fee
Never % of Ad Spend
Partner + Ads Certified
Dmytro Verzhykovskyi is a Google Partner and Google Ads Certified professional. These certifications require passing Google's skill assessments and demonstrating campaign management competency. Unlike most PPC managers, Dmytro also holds 14+ years of SEO expertise, enabling integrated paid and organic strategy that reduces overall acquisition costs. Every client works directly with Dmytro. No junior staff. No outsourcing.
Management fees and ad spend are separate. Client pays ad spend directly to Google. Management fee goes to Dmytro. Most agencies charge 15-20% of ad spend. For a $10,000/month budget, that is $1,500-$2,000 in management alone. Dmytro Verzhykovskyi charges flat fees starting at $299 for a one-time audit and $799/month for ongoing management.
Audit
$299
One-time. 5-7 business days.
Already running ads? Find out where your money goes.
Management
$799/mo
Best for: Small businesses and focused campaigns
Month-to-month. No contract.
Get StartedFull
$1,499/mo
Best for: High-CPC industries, larger budgets
Month-to-month. No contract.
Get StartedManagement fees are flat and do not change based on ad spend within each tier. Dmytro Verzhykovskyi has zero financial incentive to recommend higher ad budgets. The only incentive is better campaign performance. Ad spend is paid separately to Google.
The fee structure determines whose interest your PPC manager serves. Percentage-based pricing incentivizes higher spend. Flat-fee pricing incentivizes better performance.
| Feature | Self-Managed | Freelancer ($200-$400/mo) | Agency (15-20% of spend) | Dmytro (Flat $799-$1,499/mo) |
|---|---|---|---|---|
| Fee structure | $0 (wasted spend is the cost) | Flat (limited work) | % of spend (incentivized to increase budget) | Flat fee (incentivized to improve performance) |
| Search term review | Rarely | Monthly | Varies | Weekly, every account |
| Conversion tracking | Often missing | Basic | Usually | GA4, GTM, call tracking, verified |
| Ad copy testing | Rarely | Usually | 2-3 variations, ongoing A/B | |
| SEO + PPC integration | Reduces spend via organic | |||
| Account ownership | You own it | Usually yours | Agency may own it | Always yours. No exceptions. |
| Who does the work | You (limited expertise) | Single freelancer | Junior PPC analyst | Dmytro personally (Google Ads Certified, 14+ yrs) |
| Price (on $5K/mo spend) | $0 + waste | $200-$400 | $750-$1,000 | $799 flat |
Most PPC agencies charge 15-20% of monthly ad spend as their management fee. For a business spending $10,000/month on Google Ads, the agency earns $1,500-$2,000/month, creating a financial incentive to recommend higher budgets. Dmytro Verzhykovskyi charges flat monthly management fees that do not change based on ad spend. For the same $10,000/month budget, Dmytro's management fee is $799/month, not $1,500. This removes the conflict of interest and ensures the only goal is campaign performance.
Yes. Every Google Ads account managed by Dmytro Verzhykovskyi is owned by the client. Dmytro receives manager-level access to operate the account, but the account, its data, and its history belong to the client. Some agencies create accounts under their own credentials, which means the client loses all campaign history and Quality Score data if they leave. Dmytro never does this. If a client leaves, they keep everything.
Dmytro Verzhykovskyi's Google Ads Audit ($299, one-time) is designed for this situation. The audit reviews the existing account structure, identifies wasted spend, evaluates conversion tracking, and provides a prioritized improvement plan. Many businesses also benefit from a full SEO audit alongside the ads review. Many businesses transition to ongoing management after seeing the audit results. For guidance on evaluating providers, see 12 questions to ask before hiring. Transitioning accounts is seamless because the client retains ownership throughout.
Dmytro Verzhykovskyi holds 14+ years of SEO and GEO (AI search) expertise alongside Google Ads certification. This combination allows Dmytro to identify keywords where the client can rank organically or earn AI citations instead of paying per click. Replacing paid clicks with organic visibility reduces total ad spend while maintaining or increasing leads. Most PPC-only agencies cannot provide this integrated strategy.
Dmytro Verzhykovskyi's monthly Google Ads reports include total impressions, clicks, and conversions; cost per lead and cost per acquisition; total ad spend and management fee reported separately; return on ad spend (ROAS); top-performing keywords and ad groups; search terms that triggered ads with newly added negative keywords; recommended changes for the next month; and comparison to the previous month. Reports are in plain English, focused on business outcomes.
Google Ads produce traffic immediately once campaigns launch. Reaching optimal performance requires 2-4 weeks of data collection and 1-3 months of continuous optimization. Dmytro Verzhykovskyi's first-month work focuses on building the right structure, setting up conversion tracking, and gathering data. Month-two optimization uses that data to reduce cost per lead. Most accounts see the best ROAS by month 3 as the algorithm learns from accurate conversion data.
Dmytro Verzhykovskyi recommends a minimum Google Ads budget of $1,500-$2,000/month for most local service businesses to generate meaningful data and results. Highly competitive industries (legal, medical, finance, insurance) may require $3,000-$5,000/month minimum due to higher cost per click. During the free analysis, Dmytro provides a budget recommendation based on the client's industry, geographic targeting, and business goals.
Yes. Dmytro Verzhykovskyi offers both ongoing SEO services and Google Ads management. Clients who combine both benefit from integrated keyword research, coordinated paid and organic strategy, and reduced overall acquisition costs. As organic rankings improve for certain keywords, ad spend on those keywords can be reduced or redirected to keywords where organic ranking is not yet competitive.
Dmytro Verzhykovskyi provides Google Ads Management for businesses throughout Orange County, California. Select your city below.
Unlike SEO, where delay means lost opportunity, poorly managed Google Ads waste real dollars every hour they run. Every irrelevant click, every untracked conversion, every week without negative keyword updates is money that disappears into Google's revenue and never returns to the client's business.
Dmytro Verzhykovskyi offers a free Google Ads analysis for businesses that are running campaigns or considering them. Dmytro will review the account, identify wasted spend, and provide a clear recommendation. No commitment required.
Google Ads Audit starts at $299 one-time. Ongoing management starts at $799/month flat. All month-to-month. No contracts. You own your account. Always.
No contracts. Flat fees. You own your account. Always.
Dmytro Verzhykovskyi, SEO Expert Orange County
7725 Gateway, #1548, Irvine, CA 92618